Print Advertising

Even in this all-digital age, I still love a good print ad. Print advertising is unique in that the viewer must "invite" the message by allowing themselves to view and read the ad. This differs from most internet and TV spots that force themselves upon the wary viewer. For online ads, we click "skip." For television we defer in order to control. Hence the popularity of the dvr and the always ready remote. Featured here are recent print ads from an amazing variety of clients, including some food accounts. The automotive ads are from my days of running an in-house agency for a car dealer group. Most of those ads ran as three-quarter to full-page newspaper displays. I won an award for the full-color half-page newspaper ad for Lew Williams Cadillac.

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